Marketing In Bloom
Encore360 Blog
Editorial Meetings vs. Marketing Meetings: Why Changing One Word Changes Everything
If you want to create content that actually moves people, you need to start thinking like
Encore360 Names Craig Thorne as Director of Sales to Lead National Growth
Craig brings more than a decade of experience in high-impact media and advertising sales.
Why Your Stock Photos Make You Look Like Everyone Else
Stock photos look generic, clearly, and in many cases they actively undermine your credibility.
Everything Content Teams Need to Know About GPT-5
GPT-5 is a fundamentally different system that’s already changing how smart content teams operate (while leaving
Your Out-of-Office Messages Are Wasted Brand Touchpoints
Over a year, your out-of-office messages become a consistent touchpoint that reinforces your expertise and keeps
Your Worst Customers Are Your Best Content Strategy
Your most demanding customers do something your happy customers never will: They stress-test everything.
Your Best Content Already Exists in Your Training Materials
You’re sitting on a content goldmine. And you’re choosing to ignore it while you brainstorm “fresh
The New Rules of LinkedIn for B2B Teams
The algorithm shifted. User behavior changed. What worked in 2022 or even 2024 barely registers in
The 90-Day Content Remix Challenge: Stop Creating, Start Reusing
Stop creating new content for an audience that hasn’t consumed your old content.
The Silent Funnel: How to Stop Losing Deals You Never Knew You Had
Right now, someone is on your website deciding whether to trust you.
How to Turn Internal Expertise Into 5 Content Assets in 15 Minutes
Most companies approach subject matter experts wrong.