Marketing In Bloom
Encore360 Blog
Why Less Is More in B2B Content (Notes on Securing Your Smallest Viable Audience)
Marketing legend Seth Godin has spent years championing a counterintuitive idea: the smallest viable audience. Not
5 Places to Find Your Next Blog Post (Hint: Talk to Your Sales Team)
B2B companies already have all the content they need — it’s just buried in everyday conversations,
The Pattern Recognition Game: Your Job Isn’t to Know More, It’s to See the Pattern Earlier
Start looking for patterns. Your audience is waiting for someone to connect the dots.
Content Purgatory: The 5 Posts You Should Delete Right Now
Your content library has liabilities. Posts actively hurting your brand, feeding competitors ammunition, and eroding trust
Build Trust First, Sell Later: How Two Years of Content Pays Off
Many B2B deals aren’t won with one campaign, they’re earned over years of consistent, educational content
B2B Isn’t Boring — It’s Under-Produced
B2B industries aren’t boring, but we’ve convinced ourselves they don’t translate. That they need to “stay
The Monday Freshness Check: A 2-Minute Audit to Keep Your Content Relevant
Your top-performing content is quietly becoming a liability and losing its freshness. Run a quick audit
How Greenhouse and Nursery Suppliers Can Market Their Business by Thinking Like Media Companies
Smart greenhouse and nursery suppliers across the country are discovering that their expertise is their most
There Is No Funnel: The New Rules of Content Marketing
The marketing funnel is dead. But most B2B content teams are still creating content for its
The Executive Content Trap: Why Your CEO’s LinkedIn Posts Aren’t Working (And How to Fix Them)
Start publishing like a human being who happens to run a company, not a company that
Editorial Meetings vs. Marketing Meetings: Why Changing One Word Changes Everything
If you want to create content that actually moves people, you need to start thinking like