Encore360 Blog
Marketing Spotlight: Jess Baculik, Woolpert
Jessica Baculik has spent nearly 20 years in technology marketing, most of it navigating the kinds
3 AI Tools, 3 Different Jobs: Here’s How to Use Each One
In content marketing, you can’t turn a corner without running into an AI platform. Everyone has
How to Get Your Technicians to Create Content Without Making It Weird
Your technicians have the best stories. They solve problems in the field every day. They see
Marketing Spotlight: Mikayla Davis, SewerAI
Wastewater isn’t the first place you’d expect to find a marketing team experimenting with the latest
The Hidden ROI of Content: Changing Minds, Not Just Generating Leads
Most content gets measured the same way: clicks, conversions, cost per lead, pipeline impact. Did it
The Real Reason B2B Brands Get Ignored on Social
Corporate-sounding social media posts are keeping your brand from getting reactions, comments, and shares. Here’s why.
Safe Content Is Forgettable Content
Not all content is created equal, and the articles that earn engagement while establishing authority take
Encore360 Launches Energy Daily: B2B Media Brand for Power Generation Professionals
The launch extends Encore360’s proven model of serving critical infrastructure sectors with operationally-grounded analysis and economics-focused
Your Best Content Marketers Don’t Work for You
The authenticity of customer-created content resonates stronger with readers than polished press releases. Here’s why.
Company Page vs. Personal Profile: Why Your LinkedIn Strategy Needs Both
LinkedIn users follow personal profiles and company pages for different reasons. Understanding why changes how you
Why Your Content Sounds Like Everyone Else’s (And How to Fix It)
Read your draft out loud. If you wouldn’t actually say these phrases in a real conversation,