Marketing In Bloom
Encore360 Blog
Stop Pitching Your Product in Every Blog Post
Here’s how taking a content-first approach in your B2B marketing strategy can help you reach your
The Hidden Pattern That Doubled Our Client’s Email Open Rates
Discover how shifting one client’s email send time nearly doubled open rates by aligning with real
How to Structure Your Week to Preserve Your Writing Practice
For content marketers who are drowning in “content” and starving for actual writing.
Your Audience Isn’t on Your Website (And That’s Okay)
Your audience isn’t waiting on your website. Meet them where they are with content built to
15 Ways to Radically Simplify Your Content Practice
The problem with most content advice is that it makes everything harder.
“We Don’t Have Time for Content”: Five Content Objections Destroyed
The five most common content marketing objections and how to turn each one into a case
Start an Internal Newsletter Before You Launch Anything Public
You can’t build a media brand if you don’t know what you’re trying to say. And
Why Frequency Builds Trust (Not Annoyance)
Consistent publishing doesn’t annoy your audience; it earns their trust. Learn why frequency, not silence, is
Winning AI Citations: Structure Content Like You’re Teaching, Not Selling
Your prospect just asked ChatGPT a question about your industry. Your competitor’s content earned AI citations
The Metric Everyone Underestimates: Impressions
Before anyone clicks, they notice, remember, and recall. And that’s why impressions are the most underrated
Why Sales and Marketing Still Work in Silos (And How to Fix It)
If sales and marketing rarely talk, you’re losing deals. Discover six practical ways to align them