In content marketing, you can’t turn a corner without running into an AI platform. Everyone has their own preference—ChatGPT, Claude, Gemini—but each tool has different strengths.
ChatGPT can act like a strong search engine.
Claude is good at project planning and generating content ideas.
Gemini drafts meeting highlights and integrates into Google Workspace seamlessly.
These are just a few examples of AI tools and what they’re skilled at. In this post, I’ll break down where content marketers can get the most use out of these three AI platforms across their daily workflow.
Using ChatGPT
While Google is a search engine, ChatGPT is one of its biggest competitors. Ask it a question, and ChatGPT will spit back a short, to-the-point answer in seconds.
That’s an attractive skill to any user, but content marketers use the platform differently. In my experience, I’ve found ChatGPT to be good at repurposing content, coming up with interview questions, and identifying messaging angles.
- Repurposing content: When a marketer writes a blog post, it will appear in several different places. Not only will it appear on the company website, but it will also be promoted on social media and in newsletters. ChatGPT will help you come up with headlines for newsletter content and craft a quick-hitting post for social.
- Interview questions: When you have six interviews lined up for the week, you’ll want to have informed, effective questions to ask each source. I will come up with a list of questions, feed it to ChatGPT, and it will help me re-order/re-word them to ensure I get the answers I’m looking for.
- Identifying messaging angles: If you’re anything like me, you’ll get caught up in a new topic as you’re learning about it. I’ll have my article topic chosen and approved, but as I perform research, the piece will start to get off track without me even realizing it. If I have ChatGPT review the piece as I write, it ensures I deliver on the headline.
ChatGPT is good at keeping content marketers on track. Claude has similar strengths, but they appear in different areas.
Using Claude
Personally, Claude is my preferred AI platform in the content marketing realm.
Not only can it put together a content calendar and come up with creative article ideas, but Claude can also act like a second editor and adapt to different brand voices with ease. Here are the strongest content marketing skills Claude has, based on my personal experience.
- Reviewing copy: I’m writing content for different clients and media brands every day. If I feed one of my articles to Claude for review, it will edit it while still preserving my written voice—this is one of my biggest gripes with ChatGPT. As a professional writer, I’ve been trained to hone my written voice and editorial skills. I don’t need my work completely rewritten.
- Adapting ideas to an audience goal: Once Claude understands a brand from the inside out, it ensures the content it publishes is directly in line with its brand goals. Take SewerAI, for instance. The company used it to create its brand guidelines and voice, training it to ensure every piece of content a team member writes reflects that same voice.
- Simplifying complex topics: Entering a new B2B industry isn’t easy. Writing about it is even more difficult. Claude is talented at breaking down how an industry works in simple terms without dumbing it down—remember, you’re still trying to appeal to experienced industry professionals. Claude meets you where you’re at knowledge-wise, and helps you learn your way up. The platform won’t get you to industry veteran status, but it will help you communicate with them effectively.
Of all the platforms I listed in the blog intro, Claude is the platform I’m most familiar with.
I know Gemini the least, but the user feedback speaks for itself.
Using Gemini
As someone who uses Google Workspace daily, it’s surprising that I have not tried my hand at its AI application. But according to avid Gemini users on Reddit, the platform works seamlessly with Google Docs, Google Sheets, and Gmail.
Gmail has approximately 1.8 billion monthly users, making it the leading email provider worldwide. By being directly compatible with all Google applications, Gemini has an innate competitive edge. Here are a few unique benefits Gemini has to offer, according to regular users.
- Writing up meeting highlights: If you hosted a meeting via Google Meet, Gemini will draft meeting summaries and highlights afterwards. This helps you keep track of what you covered during the meeting and come up with a list of action items.
- Drafting emails: Gemini is directly compatible with Gmail, and will compose emails for you directly in your drafts folder. All you have to do is give each one a quick read to ensure accuracy, and you can hit send.
- Working directly in Google Docs: Gemini can make edits and formatting suggestions in Google Docs in real time. If you’re experiencing writer’s block or can’t figure out how to structure your article, Gemini will keep you on track and improve the flow of your writing.
I use Gmail every day, and check it constantly on my phone—even outside work hours. As I start to branch out and test other AI tools, Gemini has the potential to streamline my workflow the most.
I’ll make sure to update this post once I give Gemini a one-week trial.
In the current marketing landscape, the best thing a content marketer can do is stay curious, keep testing AI tools, and never stop comparing notes.
