There’s a difference between creating content and writing.
Content is the carousel you’re stitching together to fit the LinkedIn algorithm. The email you’re templating. The post you’re shipping to meet your calendar deadlines.
Writing is the thing that makes you sharper. Clearer. More you.
And if you’re not protecting time for actual writing, you’re not a writer with a content job. You’re a content machine that used to write.
Here’s how to structure your week so the practice survives.
Monday: Subtraction Before Addition
Start the week by deleting, not planning.
Open your task list. Cross off three things that don’t matter. Kill the projects that should’ve died last week. Clear the graveyard before you build anything new.
Then ask one question: What’s the one piece I actually want to write this week?
Not need. Not should. Want.
That’s your anchor. Everything else orbits it.
Tuesday–Thursday: Protect One Hour
Pick your hour. Same time, every writing day.
- 6–7 AM before anyone needs you
- 12–1 PM while the office is at lunch
- 8–9 PM after the day finally shuts up
Guard it like a meeting with your most important client. Because it is.
No Slack. No email. No “I’ll just check real quick.”
Write. Edit later. Just get words down.
Wednesday: The Nothing Day (If Possible)
If you can swing it, make Wednesday your lightest day.
No client calls. No internal meetings. No content review sessions.
Just: work that doesn’t require performing.
Writing thrives in the gaps. Give it space.
Friday: The Only Metric That Matters
End the week by asking: Did I finish something?
Not start. Not outline. Not “make progress on.”
Finish.
One piece. Published or ready to publish. That’s the bar.
Hit it, and the week was a success. Miss it, and you know what to protect better next Monday.
The Weekend: Real Rest, Not Fake Rest
Scrolling isn’t rest. Watching YouTube essays about productivity isn’t rest.
Rest is: offline, outside, or asleep.
Your writing practice doesn’t need motivation. It needs a brain that isn’t fried.
Protect Saturday and Sunday from the feed. Return Monday with something to say.
The Rules That Make This Work
1. Writing time is non-negotiable.
Treat it like a dentist appointment. You wouldn’t skip that because someone asked for a meeting.
2. Batch the content work.
Social posts, newsletters, campaign copy—do it all in one block. Keep your writing time pure.
3. Kill the guilt.
If you miss a day, don’t spiral. Just start again tomorrow. Guilt doesn’t improve the practice. Showing up does.
4. Stop optimizing.
You don’t need the perfect desk setup, the perfect app, or the perfect routine. You need a time and a commitment.
5. Remember why you started.
You became a content marketer because you liked writing. Don’t let the job kill the thing that got you here.
The Truth
A writing practice doesn’t fit into your week.
Your week gets structured around it.
Everything else adjusts.
Or you lose the only part of the work that keeps you sharp.
So, start next Monday. Pick your hour. Write one thing. Finish it by Friday.