Your Webinars Have a Content Architecture Problem

Attendees don’t remember an entire 60-minute webinar. They remember moments. That was the takeaway from Brian Cleary’s session at Content Marketing World earlier this month. Cleary, global marketing director of assurances and life sciences at NSF, pointed out that the average employee gets interrupted 275 times a day. An hour-long webinar means roughly 30 of […]

AI Search Is Personal. Here’s What That Means for Content Marketing.

As LLMs give increasingly personalized responses, it’s getting harder for companies to rank in AI search results. That was the central message of Devesh Khanal’s session at Content Marketing World last week. Khanal, co-founder of SEO and video content agency Grow and Convert, has spent years advising clients through changes in Google and AI search. […]

CMW Session Recap: Why Humanity Wins in the Age of AI

In the age of AI, human-produced content is becoming scarce. But content marketers shouldn’t be scared; they should view it as an opportunity to leverage their humanity. That was the core message behind Joe Pulizzi’s session at Content Marketing World 2026. “Humanity is the most valuable tool we have in building trust, building audiences, and […]

Your Content Has Too Much Room to Hide

Give a content team unlimited word count, unlimited format options, and unlimited time to “get it right,” and watch what happens. They’ll research for a week. Draft something safe. Add three more paragraphs because it feels thin. Cut nothing, because everything seems important. The result reads like it was assembled by committee, because functionally, it […]

The Case for Bad Handwriting

I keep a Moleskine on my desk, but I don’t use it for “work stuff” or client content. I jot down moments from my life and little creative mantras to remind myself of what I want to do with my work. When I land on a line that captures something true about writing or content, […]

5 Habits of Clients Who Get Good Content From Their Agency

Content marketing isn’t a one-way street. Companies that work with outside marketing agencies get the best results when they show up as active partners, not just clients waiting for deliverables. That means staying engaged, collaborating openly, and being willing to pivot when the agency’s guidance points in a different direction. After all, agencies can only […]

How to Manage Multiple Video Projects at a Tradeshow

When the Encore360 team attended Cultivate last month, we agreed to shoot video content for five of our clients. We met with each one ahead of time, agreed on time slots to shoot, and came up with a list of questions to ask their subject matter experts (SMEs). We did everything right to plan ahead, […]

Marketing Spotlight: Jennifer Smart, Greentank

In heavily regulated industries, most of the marketing playbook is off limits. That’s exactly the challenge Jennifer Smart faced when she took the marketing manager role at Greentank, a cannabis hardware company headquartered in Toronto, Ontario—where advertising restrictions rule out many of the channels marketers typically rely on. Now five years into the role, Smart […]

Marketing Spotlight: Lee Drugan, OBIC

For most people, underground infrastructure is easy to ignore. If the water flows and the toilets flush, the job is getting done. That presents a unique challenge for marketers in the trenchless industry. How do you tell the story of work that most people never see? How do you make complex infrastructure projects understandable, engaging, […]

The Content Marketing Equivalent of a Dad Joke

There’s a LinkedIn post that’s been making the rounds for years in some version or another. It’s a pun. A groaner. The kind of joke that makes you exhale through your nose instead of laugh, then immediately go find someone to share it with anyway. It gets thousands of likes. It gets shared by people […]