b2b content marketing Archives

Why SMEs Should Own Your Content

B2B industries are complicated. Large companies often rely on small teams who need to understand the industry’s ins and outs, and most of that knowledge lives with the company’s SMEs. That raises a question: How does a small team leverage SMEs without wasting their time? In a session at Content Marketing World 2026, Abigail Lind, […]

Your Webinars Have a Content Architecture Problem

Attendees don’t remember an entire 60-minute webinar. They remember moments. That was the takeaway from Brian Cleary’s session at Content Marketing World earlier this month. Cleary, global marketing director of assurances and life sciences at NSF, pointed out that the average employee gets interrupted 275 times a day. An hour-long webinar means roughly 30 of […]

AI Search Is Personal. Here’s What That Means for Content Marketing.

As LLMs give increasingly personalized responses, it’s getting harder for companies to rank in AI search results. That was the central message of Devesh Khanal’s session at Content Marketing World last week. Khanal, co-founder of SEO and video content agency Grow and Convert, has spent years advising clients through changes in Google and AI search. […]

Your B2B Newsletter Isn’t Getting Read. Here’s Why.

Most B2B newsletters are competing for attention in crowded inboxes. The successful ones consistently deliver relevant insights, useful context, and a clear reason to keep reading. As a B2B publication, you’re expected to be an industry expert yourself. Knowing the ins and outs of the industry ensures you publish content that is helpful to your […]

Marketing Spotlight: Nadia Sabeh, Dr. Greenhouse

Over the last 28 years, Nadia Sabeh, Ph.D., founder and president of Dr. Greenhouse, Inc., has created a field of her own: mechanical agricultural engineering. She said it herself—no one in CEA is doing the work she’s doing. Nadia combines agricultural engineering’s focus on nutrients and lighting with mechanical engineering’s focus on temperature and humidity […]

3 AI Tools, 3 Different Jobs: Here’s How to Use Each One

In content marketing, you can’t turn a corner without running into an AI platform. Everyone has their own preference—ChatGPT, Claude, Gemini—but each tool has different strengths. ChatGPT can act like a strong search engine. Claude is good at project planning and generating content ideas. Gemini drafts meeting highlights and integrates into Google Workspace seamlessly. These […]

Marketing Spotlight: Mikayla Davis, SewerAI

Wastewater isn’t the first place you’d expect to find a marketing team experimenting with the latest AI tools. Over the last year and a half, SewerAI has changed that. For our first marketing spotlight, we sat down with SewerAI’s Director of Brand and Demand Mikayla Davis to discuss her role, how she handles product launches, […]