Your B2B Newsletter Isn’t Getting Read. Here’s Why.

Most B2B newsletters are competing for attention in crowded inboxes. The successful ones consistently deliver relevant insights, useful context, and a clear reason to keep reading. As a B2B publication, you’re expected to be an industry expert yourself. Knowing the ins and outs of the industry ensures you publish content that is helpful to your […]

Marketing Spotlight: Nadia Sabeh, Dr. Greenhouse

Over the last 28 years, Nadia Sabeh, Ph.D., founder and president of Dr. Greenhouse, Inc., has created a field of her own: mechanical agricultural engineering. She said it herself—no one in CEA is doing the work she’s doing. Nadia combines agricultural engineering’s focus on nutrients and lighting with mechanical engineering’s focus on temperature and humidity […]

3 AI Tools, 3 Different Jobs: Here’s How to Use Each One

In content marketing, you can’t turn a corner without running into an AI platform. Everyone has their own preference—ChatGPT, Claude, Gemini—but each tool has different strengths. ChatGPT can act like a strong search engine. Claude is good at project planning and generating content ideas. Gemini drafts meeting highlights and integrates into Google Workspace seamlessly. These […]

Marketing Spotlight: Mikayla Davis, SewerAI

Wastewater isn’t the first place you’d expect to find a marketing team experimenting with the latest AI tools. Over the last year and a half, SewerAI has changed that. For our first marketing spotlight, we sat down with SewerAI’s Director of Brand and Demand Mikayla Davis to discuss her role, how she handles product launches, […]

The Real Reason B2B Brands Get Ignored on Social

Corporate-sounding social media posts are keeping your brand from getting reactions, comments, and shares. Here’s why.

Safe Content Is Forgettable Content

Not all content is created equal, and the articles that earn engagement while establishing authority take one of three approaches.

Company Page vs. Personal Profile: Why Your LinkedIn Strategy Needs Both

LinkedIn users follow personal profiles and company pages for different reasons. Understanding why changes how you approach the platform entirely.

9 Tasks to Complete While You’re Waiting on Sources

Here’s how content marketers can make the most of their time while waiting to hear back from clients and potential sources.

The Risk of Underestimating Reddit in B2B Markets

Reddit is a powerful tool for B2B content marketers, yet many fail to use it. Here’s how you can change that.

Modern B2B Readers Think in 3D

Your audience is more than a job title with a problem to solve. To reach a B2B audience, your content must be specific and offer insights that can’t be found elsewhere.