Picture this: A small horticulture business, once struggling to gain local attention, now has a bustling garden center and a thriving online store.
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10 Content Marketing Goals to Help Grow Your Business More than ever before, small businesses like yours are kicking the tires on a content marketing investment. And more than ever before, this investment is an important prerequisite to long-term audience engagement.
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Content repurposing can prove influential when creating and marketing your brand, especially when writer’s block has you at a loss for new ideas.
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- Writing Strategies That Connect and Convert
Many people undervalue the artistry of short-form content. Sometimes, readers want a quick answer to a simple question–not a six-page-long tangent, jumping from one topic to the next.
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Founded in 1876, Burpee Seeds began with a simple mission: to provide high-quality seeds to farmers and gardeners. This mission was driven by W. Atlee Burpee’s personal passion for plants and his vision to improve American horticulture by offering the best seeds available.
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- Content Marketing Insights for Business Growth, Engage Audiences with Video Marketing Solutions
We were thrilled to present an exclusive interview with Joe Pulizzi, the godfather of content marketing, to our audience. You can find the full webinar video below.
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Google did it again.
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Seasonality is at play in every facet of the horticulture industry, from the availability of certain plants to consumer gardening interests. Recognizing these seasonal trends is crucial for planning your content marketing strategy, especially given the fast-paced stream of social media.
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For horticulture companies looking to flourish online, Google My Business is a great tool to encourage local or regional engagement with your audience.
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Content marketing is the strategic art of developing and distributing valuable, relevant content to engage your targeted audience, ultimately driving profitable customer action.
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