How to Pitch to a Trade Publication and Actually Get Published

Here’s how you can bridge the (surprisingly wide) gap between pitching to a trade publication and getting published.

Are You Marketing Content or Just Promoting Your Brand?

Publishing engaging, informative articles builds audience trust and establishes credibility faster than posting self-promotional content.

Turn Expertise Into Impact: LinkedIn Newsletter Tips for B2B Brands

Learn how B2B brands can turn their internal expertise into consistent, high-impact content through LinkedIn newsletters. Practical tips for building trust, visibility, and long-term credibility.

Marketing Through Tariff Turbulence: Five Playbooks

History teaches us that the most resilient brands double down on marketing to gain share and emerge stronger.

How Niche Businesses Can Use Thought Leadership Content to Compete and Grow

While mass-market advertising may not yield the best return, thought leadership content marketing offers a strategic way to elevate your brand, build credibility, and drive both repeat and new business.

10 Tips to Extract Company Knowledge and Turn It Into Engaging Content Marketing

You don’t need a massive team or budget to make it happen—just a strategy to mine the gold you already have.

Why Print Marketing Complements Your Digital Campaigns

Creating a print magazine with a compelling cover story is an incredibly effective way to stand out from the crowd, whether in mailboxes or at industry trade shows.

Is SEO Dead? Why SEO Is Still Critical for Success

Things in the B2B world are far from where they were when I first entered publishing.

Inbound vs Outbound Marketing: Key Differences and Benefits

For centuries, businesses have relied heavily on outbound marketing efforts to generate leads, reach customers, and establish a name for themselves in their niche industries. While this tried-and-true sales method has served us well, modern technologies have brought about the new digital age of inbound marketing. The number of billboards, radio ads, and traveling salesmen […]