Brand personality speaks volumes about a business, telling audiences exactly what to expect through interactions or purchases. In layman’s terms, this phrase describes what customers envision and feel when they hear about a brand. Creating an image and voice that aligns with your values is paramount to your success in establishing an unmatched reputation. But, […]
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As we all know, LinkedIn differs dramatically from the person-to-person experience that comes with traditional self-promotional efforts. Interacting with other field experts at tradeshows, planned networking events, or conferences offers an exceptional opportunity to truly connect with your peers and potential partners. However, unlike most social media platforms, LinkedIn was designed for business and professional […]
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Ah, the rise of the internet yet again offers marketers another avenue of customer engagement. Through video marketing, brands can create captivating content, leaving viewers mesmerized by their enchanting storywriting, script execution, and editing skills.
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For centuries, businesses have relied heavily on outbound marketing efforts to generate leads, reach customers, and establish a name for themselves in their niche industries. While this tried-and-true sales method has served us well, modern technologies have brought about the new digital age of inbound marketing. The number of billboards, radio ads, and traveling salesmen […]
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In B2B content marketing, the old tricks of keyword stuffing and traditional advertising are losing their edge. Have you noticed that? Increasing volatility in your analytics, hit-or-miss lead gen reports?
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While buying into the hottest trends is fun in theory, investing too much of your content marketing efforts into this space can be detrimental to your brand. Everyone likes a bit of eye candy via the latest industry gossip, but this interest can’t sustain traffic for very long–once the craze dies, so does the appeal.
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Publishing an ebook is a big deal! You’ve spent countless hours, days, weeks, and even months preparing a collection of your favorite blog posts, instructional guides, or podcast transcripts. Now, you want to see your hard work reach the hands of your audience.
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The audio content creation market is massive–new podcasters are debuting their forays into the industry every day. So, how can you differentiate yourself and successfully promote your brand?
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Back in 2019, Heather Drago just wanted to say, “No.”
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Your company’s website is often the first point of contact between you and potential customers. It’s important that this initial interaction is positive, engaging, and intuitive.
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