Lodaer Img

Category: Content Marketing

Developing a Content Marketing Strategy

Developing a Content Marketing Strategy: Our Comprehensive Guide to Success

As an innovator, you likely already recognize the role marketing plays in your business. However, you may overlook the significance of background work and building the foundation for your content strategy. Planning your approach to audience outreach fosters productivity and efficiency while also yielding opportunities to enhance brand awareness. Your content managing team can run […]

Learn More
Small Audiences

The Benefits of Small Audiences: Why Bigger Doesn’t Always Mean Better

As business owners, we’ve all encountered the ideology that massive customer bases equate to higher success. While this statement does hold validity in some cases, you can easily find gaps in the argument when reading between the fine print. From an economic standpoint, larger audience pools raise the likelihood of client loss due to differing […]

Learn More
Local Marketing

Developing a Local Marketing Strategy: 9 Ideas That Work

Becoming a globally recognized entity may not be your goal as a small business owner. Starting a company does not inherently mean aiming for constant expansion and development in another environmental sphere. In fact, keeping things home-grown can be incredibly beneficial for community-minded individuals like you. Local marketing can be a practical way to reach […]

Learn More
Brand Personality

Brand Personality: What It Is, Examples, & How to Cultivate One

Brand personality speaks volumes about a business, telling audiences exactly what to expect through interactions or purchases. In layman’s terms, this phrase describes what customers envision and feel when they hear about a brand. Creating an image and voice that aligns with your values is paramount to your success in establishing an unmatched reputation. But, […]

Learn More
LinkedIn Strategy

8 Fundamentals of Developing a LinkedIn Marketing Strategy

As we all know, LinkedIn differs dramatically from the person-to-person experience that comes with traditional self-promotional efforts. Interacting with other field experts at tradeshows, planned networking events, or conferences offers an exceptional opportunity to truly connect with your peers and potential partners. However, unlike most social media platforms, LinkedIn was designed for business and professional […]

Learn More
Inbound Vs. Outbound Marketing

Inbound vs. Outbound Marketing: Key Differences & Why They Both Matter

For centuries, businesses have relied heavily on outbound marketing efforts to generate leads, reach customers, and establish a name for themselves in their niche industries. While this tried-and-true sales method has served us well, modern technologies have brought about the new digital age of inbound marketing. The number of billboards, radio ads, and traveling salesmen […]

Learn More