How Petitti Garden Centers Drive Growth with Knowledge Sharing
When Angelo Petitti first shared a weekly gardening tip on radio in the mid-1980s, the term “content marketing” didn’t exist. More than a decade would pass before the term was coined—and several decades before it came into widespread use. But that didn’t change the impact of what Angelo did and why it’s still successful today. […]
Simplify Content Marketing and Get Started Today
Picture this: A small horticulture business, once struggling to gain local attention, now has a bustling garden center and a thriving online store.
Set Actionable Content Goals to Drive Business Growth
10 Content Marketing Goals to Help Grow Your Business More than ever before, small businesses like yours are kicking the tires on a content marketing investment. And more than ever before, this investment is an important prerequisite to long-term audience engagement.
5 Ways to Repurpose Content and Increase ROI
Content repurposing can prove influential when creating and marketing your brand, especially when writer’s block has you at a loss for new ideas.
Create Engaging Short-Form Blog Content with 5 Key Tips
Many people undervalue the artistry of short-form content. Sometimes, readers want a quick answer to a simple question–not a six-page-long tangent, jumping from one topic to the next.
Storytelling Strategies to Elevate Horticulture Brands
Founded in 1876, Burpee Seeds began with a simple mission: to provide high-quality seeds to farmers and gardeners. This mission was driven by W. Atlee Burpee’s personal passion for plants and his vision to improve American horticulture by offering the best seeds available.
Expert Content Marketing Tips from Joe Pulizzi
We were thrilled to present an exclusive interview with Joe Pulizzi, the godfather of content marketing, to our audience. You can find the full webinar video below.
Google Core Update 2024: What Small Businesses Need to Know
Google did it again.
Boost Social Engagement with Seasonal Content Trends
Seasonality is at play in every facet of the horticulture industry, from the availability of certain plants to consumer gardening interests. Recognizing these seasonal trends is crucial for planning your content marketing strategy, especially given the fast-paced stream of social media.
Optimize Google My Business for Horticulture Success
For horticulture companies looking to flourish online, Google My Business is a great tool to encourage local or regional engagement with your audience.