Boost Authentic Engagement with User-Generated Content
You’ve made many purchases in your life–some you’ve likely wanted to share with others on social media, your blog, or YouTube. You couldn’t wait to show off your new item, so you snap and post a pic on all your accounts.
Automate Your Horticulture Marketing with AI Tools
Incorporating artificial intelligence into your marketing strategy can be daunting–especially if you’re new to the world of AI. You may feel like the AI field is perpetually evolving–you simply can’t keep up with these new technologies!
How Petitti Garden Centers Drive Growth with Knowledge Sharing
When Angelo Petitti first shared a weekly gardening tip on radio in the mid-1980s, the term “content marketing” didn’t exist. More than a decade would pass before the term was coined—and several decades before it came into widespread use. But that didn’t change the impact of what Angelo did and why it’s still successful today. […]
Simplify Content Marketing and Get Started Today
Picture this: A small horticulture business, once struggling to gain local attention, now has a bustling garden center and a thriving online store.
Set Actionable Content Goals to Drive Business Growth
10 Content Marketing Goals to Help Grow Your Business More than ever before, small businesses like yours are kicking the tires on a content marketing investment. And more than ever before, this investment is an important prerequisite to long-term audience engagement.
5 Ways to Repurpose Content and Increase ROI
Content repurposing can prove influential when creating and marketing your brand, especially when writer’s block has you at a loss for new ideas.
Create Engaging Short-Form Blog Content with 5 Key Tips
Many people undervalue the artistry of short-form content. Sometimes, readers want a quick answer to a simple question–not a six-page-long tangent, jumping from one topic to the next.
Storytelling Strategies to Elevate Horticulture Brands
Founded in 1876, Burpee Seeds began with a simple mission: to provide high-quality seeds to farmers and gardeners. This mission was driven by W. Atlee Burpee’s personal passion for plants and his vision to improve American horticulture by offering the best seeds available.
Expert Content Marketing Tips from Joe Pulizzi
We were thrilled to present an exclusive interview with Joe Pulizzi, the godfather of content marketing, to our audience. You can find the full webinar video below.
Google Core Update 2024: What Small Businesses Need to Know
Google did it again.