Blog Archives

Set Actionable Content Goals to Drive Business Growth

10 Content Marketing Goals to Help Grow Your Business More than ever before, small businesses like yours are kicking the tires on a content marketing investment. And more than ever before, this investment is an important prerequisite to long-term audience engagement.

5 Ways to Repurpose Content and Increase ROI

Content repurposing can prove influential when creating and marketing your brand, especially when writer’s block has you at a loss for new ideas.

Create Engaging Short-Form Blog Content with 5 Key Tips

Many people undervalue the artistry of short-form content. Sometimes, readers want a quick answer to a simple question–not a six-page-long tangent, jumping from one topic to the next.

Storytelling Strategies to Elevate Horticulture Brands

Founded in 1876, Burpee Seeds began with a simple mission: to provide high-quality seeds to farmers and gardeners. This mission was driven by W. Atlee Burpee’s personal passion for plants and his vision to improve American horticulture by offering the best seeds available.

Expert Content Marketing Tips from Joe Pulizzi

We were thrilled to present an exclusive interview with Joe Pulizzi, the godfather of content marketing, to our audience. You can find the full webinar video below.

Google Core Update 2024: What Small Businesses Need to Know

Google did it again.

Boost Social Engagement with Seasonal Content Trends

Seasonality is at play in every facet of the horticulture industry, from the availability of certain plants to consumer gardening interests. Recognizing these seasonal trends is crucial for planning your content marketing strategy, especially given the fast-paced stream of social media.

Optimize Google My Business for Horticulture Success

For horticulture companies looking to flourish online, Google My Business is a great tool to encourage local or regional engagement with your audience.

Why Content Marketing Is Essential for Small Business Success

Content marketing is the strategic art of developing and distributing valuable, relevant content to engage your targeted audience, ultimately driving profitable customer action.