Build Lasting Customer Loyalty with These 6 Tips

When launching your business, you want to create a brand customers are proud to support. You want your mission to shine and attract those who resonate with your values and goals.
Repurpose Content with Audio to Expand Your Reach

You might be spending a lot of time in marketing meetings, with multiple hours each week chewed up in aimless conversation. This is a common issue. In those meetings, you might kick around a handful of new blog topics, going around the table and suggesting ideas that could be the start of some helpful, authoritative […]
Rank Higher on Google with Content Creation Strategies

As a content creator for a small business, ranking on Google and other search engines is critical for staying relevant, profitable, and successful.
Outperform Competitors with Smarter Content Marketing

The horticulture world is dense with avenues for marketing, revenue, and possibilities. Many other companies are trying to do the exact same thing as you. For this reason, trying to differentiate yourself from the competition can be intimidating–you may not even know where to start.
Boost Authentic Engagement with User-Generated Content

You’ve made many purchases in your life–some you’ve likely wanted to share with others on social media, your blog, or YouTube. You couldn’t wait to show off your new item, so you snap and post a pic on all your accounts.
Automate Your Horticulture Marketing with AI Tools

Incorporating artificial intelligence into your marketing strategy can be daunting–especially if you’re new to the world of AI. You may feel like the AI field is perpetually evolving–you simply can’t keep up with these new technologies!
How Petitti Garden Centers Drive Growth with Knowledge Sharing

When Angelo Petitti first shared a weekly gardening tip on radio in the mid-1980s, the term “content marketing” didn’t exist. More than a decade would pass before the term was coined—and several decades before it came into widespread use. But that didn’t change the impact of what Angelo did and why it’s still successful today. […]
Simplify Content Marketing and Get Started Today

Picture this: A small horticulture business, once struggling to gain local attention, now has a bustling garden center and a thriving online store.
Set Actionable Content Goals to Drive Business Growth

10 Content Marketing Goals to Help Grow Your Business More than ever before, small businesses like yours are kicking the tires on a content marketing investment. And more than ever before, this investment is an important prerequisite to long-term audience engagement.
5 Ways to Repurpose Content and Increase ROI

Content repurposing can prove influential when creating and marketing your brand, especially when writer’s block has you at a loss for new ideas.