While buying into the hottest trends is fun in theory, investing too much of your content marketing efforts into this space can be detrimental to your brand. Everyone likes a bit of eye candy via the latest industry gossip, but this interest can’t sustain traffic for very long–once the craze dies, so does the appeal.
Many people undervalue the artistry of short-form content. Sometimes, readers want a quick answer to a simple question–not a six-page-long tangent, jumping from one topic to the next.
