The horticulture world is dense with avenues for marketing, revenue, and possibilities. Many other companies are trying to do the exact same thing as you. For this reason, trying to differentiate yourself from the competition can be intimidating–you may not even know where to start.
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You’ve made many purchases in your life–some you’ve likely wanted to share with others on social media, your blog, or YouTube. You couldn’t wait to show off your new item, so you snap and post a pic on all your accounts.
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Incorporating artificial intelligence into your marketing strategy can be daunting–especially if you’re new to the world of AI. You may feel like the AI field is perpetually evolving–you simply can’t keep up with these new technologies!
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When Angelo Petitti first shared a weekly gardening tip on radio in the mid-1980s, the term “content marketing” didn’t exist. More than a decade would pass before the term was coined—and several decades before it came into widespread use. But that didn’t change the impact of what Angelo did and why it’s still successful today. […]
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Picture this: A small horticulture business, once struggling to gain local attention, now has a bustling garden center and a thriving online store.
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10 Content Marketing Goals to Help Grow Your Business More than ever before, small businesses like yours are kicking the tires on a content marketing investment. And more than ever before, this investment is an important prerequisite to long-term audience engagement.
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Content repurposing can prove influential when creating and marketing your brand, especially when writer’s block has you at a loss for new ideas.
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Founded in 1876, Burpee Seeds began with a simple mission: to provide high-quality seeds to farmers and gardeners. This mission was driven by W. Atlee Burpee’s personal passion for plants and his vision to improve American horticulture by offering the best seeds available.
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We were thrilled to present an exclusive interview with Joe Pulizzi, the godfather of content marketing, to our audience. You can find the full webinar video below.
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Seasonality is at play in every facet of the horticulture industry, from the availability of certain plants to consumer gardening interests. Recognizing these seasonal trends is crucial for planning your content marketing strategy, especially given the fast-paced stream of social media.
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