When Angelo Petitti first shared a weekly gardening tip on radio in the mid-1980s, the term “content marketing” didn’t exist. More than a decade would pass before the term was coined—and several decades before it came into widespread use. But that didn’t change the impact of what Angelo did and why it’s still successful today. […]
10 Content Marketing Goals to Help Grow Your Business More than ever before, small businesses like yours are kicking the tires on a content marketing investment. And more than ever before, this investment is an important prerequisite to long-term audience engagement.
Founded in 1876, Burpee Seeds began with a simple mission: to provide high-quality seeds to farmers and gardeners. This mission was driven by W. Atlee Burpee’s personal passion for plants and his vision to improve American horticulture by offering the best seeds available.
We were thrilled to present an exclusive interview with Joe Pulizzi, the godfather of content marketing, to our audience. You can find the full webinar video below.
Seasonality is at play in every facet of the horticulture industry, from the availability of certain plants to consumer gardening interests. Recognizing these seasonal trends is crucial for planning your content marketing strategy, especially given the fast-paced stream of social media.
Content marketing is the strategic art of developing and distributing valuable, relevant content to engage your targeted audience, ultimately driving profitable customer action.
In the intricate ecosystem of the horticulture industry, small businesses from nurseries to retail garden centers navigate a unique set of challenges that demand a savvy approach to digital engagement.