When investing in a content marketing strategy, businesses often fixate on drawing in new audiences. That’s an important end goal. But in this fervor, marketing teams can sometimes overlook their most valuable asset: existing customers.
Content marketing is a fundamental element of running any successful business. No matter your field of cultivation, landscaping, or manufacturing, honoring your customers should always be your top priority.
A competitive analysis should be an integral part of any content marketing strategy. In fact, it’s a good first step to set the stage for your own planning.
When launching your business, you want to create a brand customers are proud to support. You want your mission to shine and attract those who resonate with your values and goals.
The horticulture world is dense with avenues for marketing, revenue, and possibilities. Many other companies are trying to do the exact same thing as you. For this reason, trying to differentiate yourself from the competition can be intimidating–you may not even know where to start.
You’ve made many purchases in your life–some you’ve likely wanted to share with others on social media, your blog, or YouTube. You couldn’t wait to show off your new item, so you snap and post a pic on all your accounts.
Incorporating artificial intelligence into your marketing strategy can be daunting–especially if you’re new to the world of AI. You may feel like the AI field is perpetually evolving–you simply can’t keep up with these new technologies!