Content Marketing Archives

Why Print Marketing Has a Place in Your Overall Strategy

Creating a print magazine with a compelling cover story is an incredibly effective way to stand out from the crowd, whether in mailboxes or at industry trade shows.

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5 Things We Learned at INBOUND

The prevailing theme at INBOUND was the power of shortform video for B2B businesses.

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Crafting Clear and Compelling Calls to Action (CTAs)

When it comes to content marketing, few things are more essential than the humble Call to Action (CTA).

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Your Own Internal Emails Are Where Good Content Marketing Begins

It’s easy for marketing teams to focus on external communications. That’s where their audience is! But let’s back up.

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When Can I Expect to See Content Marketing Results?

It might seem like the digital marketing landscape changes by the minute, and, if we’re being frank, it does in some ways.

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B2B Vs. B2C: How to Navigate Marketing as a Horticulturist

While you can wear both hats in some situations, you’ll likely lean toward one specific market audience.

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After Your Webinar: How to Follow Up With On-Demand Content for Your B2B Audience

Webinars are powerful tools in content marketing, especially in sectors like horticulture and controlled environment agriculture, where education about the latest technological trends and solutions is key.

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How Your Garden Center’s POS Experience Can Enhance Customer Satisfaction

Your POS system is a vast database, containing everything from inventory to buyer preferences. This data benefits not only your business but also every customer.

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