Your customers expect answers—not just soon, but now.
Remember: Your customers don’t care about, they care about solving their problems. This is the fundamental thesis of good content marketing strategies.
They’re not willing to sift through long blog posts or wait on hold for customer service. What they want is immediate, concise information, delivered in a way that’s engaging and easy to digest.
Enter shortform video.
Shortform video is on the rise. You see it everywhere now. It’s a business tool that, when leveraged correctly, can provide immense value to both your customers and your bottom line. By using platforms like TikTok, Instagram Reels, or YouTube Shorts, brands are finding a direct, impactful way to meet customer needs and stay ahead of the competition.
Why Shortform Video is Non-Negotiable
The way your customers consume information has changed. Gone are the days when long-form content dominated customer interactions. Today, attention spans are shrinking, and the competition for eyeballs is fierce. That’s why shortform video is essentially a requirement.
Here’s the real game-changer: a single, 30-, 60-, or 90-second video can do what a 1,000-word article cannot.
This short video clip grabs attention instantly, communicates key points effectively, and delivers value in seconds. In a world where your customers are scrolling quickly, shortform video is what stops them in their tracks.
If you think you’re late to the game, no: You’re still early.
Fast Answers, Right Where Your Customers Are
Your customers have questions, and you have answers. But how you deliver those answers matters.
If you’re relying on long explanations buried in FAQ pages or lengthy product descriptions, you’re already behind.
The beauty of shortform video is that it meets your audience where they are—whether they’re scrolling on LinkedIn, searching on YouTube, or flipping through Instagram stories.
When a customer is considering your product or service, they don’t want to read about it—they want to see it. They want to see how it works, how it solves their problem, and why it’s better than the competition. Shortform video allows you to present this information clearly, with impact, and in the precise moment your customer needs it most.
Engagement That Drives Action
Shortform video is, at its heart, about connection. It’s about giving your audience a reason to stop scrolling and pay attention. And when done right, it can be one of the most powerful tools in your marketing arsenal.
Think of it like this: A well-crafted 30-second video can generate more engagement than a full-blown email campaign. Why? Because it offers something customers crave—clarity and immediacy. When customers see their questions answered quickly and clearly, they’re more likely to engage with your brand, share the content, and ultimately convert.
But the real value of shortform video goes beyond surface-level engagement. It builds trust. When you consistently deliver relevant, valuable content that addresses customer concerns, you’re showing that your brand understands their needs and is committed to meeting them.
Bottom line: That trust translates directly into loyalty, retention, and sales.
Strategies for Leveraging Shortform Video
If you’re ready to start using shortform video to answer your customers’ questions, here are some tactical ways to do it:
1. Break Down Complex Ideas
Have a product that’s hard to explain? Break it down into bite-sized videos that tackle one key feature at a time. These micro-explanations give your audience digestible content that they can easily process and share.
2. Showcase Quick How-Tos
Shortform videos are perfect for quick tutorials. Whether it’s demonstrating how to set up a product or offering solutions to common issues, a quick video walkthrough can be far more effective than a written guide. (Lo-fi video is OK, too!)
3. Use Social Proof
Highlight customer success stories, testimonials, or user-generated content in short videos. It’s a powerful way to let satisfied customers do the talking for you while keeping the content snappy and engaging.
4. Respond to FAQs
Instead of letting customers search through a page of FAQs, create short videos that answer their most common questions. Not only does this provide immediate value, but it also shows that you’re anticipating their needs and offering proactive support. (Again, lo-fi video is OK!)
Maximizing ROI with Minimal Effort
Here’s the best part: producing shortform video doesn’t require Hollywood-level budgets. You can create compelling content with nothing more than a smartphone and some creativity. The key is in the clarity of your message, not the production quality. And because these videos are easy to share across multiple platforms, the reach and potential ROI far outweigh the initial investment.
More importantly, repurposing is a breeze. Turn a 30-second video into a series of posts across platforms. Embed it in email campaigns. Use it as part of your customer onboarding process. When done thoughtfully, a single piece of content can have a ripple effect across your entire marketing strategy.
Video can be the foundation for your strategy, not an afterthought.
Don’t Wait, Start Now
Shortform video is no longer an option—it’s a necessity. The quicker you embrace this format, the sooner you’ll see the impact on customer engagement and satisfaction. Your customers are ready to engage with content that’s fast, clear, and actionable. The only question is, are you ready to deliver?
Next time your customer asks a question, think beyond text. Show them the answer, engage them with your brand, and watch as shortform video transforms your customer experience.