Content Strategies to Grow in the Commercial Greenhouse Market
The commercial greenhouse market is on fire. Expected to nearly double in value from $39.75 billion in 2023 to $86.79 billion by 2030, according to Maximize Market Research, this growth offers a golden opportunity for content marketers. That’s a 12% compound annual growth rate.
Craft Email Campaigns That Customers Want to Read
No one likes spam emails–that’s a given, right? Constantly receiving annoying, pointless fluff in your inbox is frustrating. You grit your teeth every time a weekly email from that one company (you know the one) pops up in your notifications. How often must you hit “delete” until they get the message?! Oof. Now, as a […]
Why Small, Targeted Audiences Drive Big Results
As business owners, we’ve all encountered the ideology that massive customer bases equate to higher success. While this statement does hold validity in some cases, you can easily find gaps in the argument when reading between the fine print. From an economic standpoint, larger audience pools raise the likelihood of client loss due to differing […]
9 Local Marketing Ideas to Drive Results
Becoming a globally recognized entity may not be your goal as a small business owner. Starting a company does not inherently mean aiming for constant expansion and development in another environmental sphere. In fact, keeping things home-grown can be incredibly beneficial for community-minded individuals like you. Local marketing can be a practical way to reach […]
Build a Strong and Unique Brand Personality
Brand personality speaks volumes about a business, telling audiences exactly what to expect through interactions or purchases. In layman’s terms, this phrase describes what customers envision and feel when they hear about a brand. Creating an image and voice that aligns with your values is paramount to your success in establishing an unmatched reputation. But, […]
8 Fundamentals of Developing a LinkedIn Marketing Strategy
As we all know, LinkedIn differs dramatically from the person-to-person experience that comes with traditional self-promotional efforts. Interacting with other field experts at tradeshows, planned networking events, or conferences offers an exceptional opportunity to truly connect with your peers and potential partners. However, unlike most social media platforms, LinkedIn was designed for business and professional […]
Master the Craft of Digital Storytelling with Video Marketing
Ah, the rise of the internet yet again offers marketers another avenue of customer engagement. Through video marketing, brands can create captivating content, leaving viewers mesmerized by their enchanting storywriting, script execution, and editing skills.
Inbound vs Outbound Marketing: Key Differences and Benefits
For centuries, businesses have relied heavily on outbound marketing efforts to generate leads, reach customers, and establish a name for themselves in their niche industries. While this tried-and-true sales method has served us well, modern technologies have brought about the new digital age of inbound marketing. The number of billboards, radio ads, and traveling salesmen […]
Drive B2B Success with EEAT Strategies
In B2B content marketing, the old tricks of keyword stuffing and traditional advertising are losing their edge. Have you noticed that? Increasing volatility in your analytics, hit-or-miss lead gen reports?
How Evergreen Content Drives Long-Term Success
While buying into the hottest trends is fun in theory, investing too much of your content marketing efforts into this space can be detrimental to your brand. Everyone likes a bit of eye candy via the latest industry gossip, but this interest can’t sustain traffic for very long–once the craze dies, so does the appeal.