Marketing Spotlight: Jennifer Smart, Greentank

In heavily regulated industries, most of the marketing playbook is off limits. That’s exactly the challenge Jennifer Smart faced when she took the marketing manager role at Greentank, a cannabis hardware company headquartered in Toronto, Ontario—where advertising restrictions rule out many of the channels marketers typically rely on. Now five years into the role, Smart […]

The Content Marketing Equivalent of a Dad Joke

There’s a LinkedIn post that’s been making the rounds for years in some version or another. It’s a pun. A groaner. The kind of joke that makes you exhale through your nose instead of laugh, then immediately go find someone to share it with anyway. It gets thousands of likes. It gets shared by people […]

The Real Reason B2B Brands Get Ignored on Social

Corporate-sounding social media posts are keeping your brand from getting reactions, comments, and shares. Here’s why.

Company Page vs. Personal Profile: Why Your LinkedIn Strategy Needs Both

LinkedIn users follow personal profiles and company pages for different reasons. Understanding why changes how you approach the platform entirely.

The Subject Matter Expert Problem: How to Extract Gold Without Burning Them Out

Every time you ask for their time, you’re adding to an already impossible workload. So what do you do?

These Press Release Mistakes Are Costing You Media Coverage

Are you making these mistakes in your press releases? If so, you’re costing yourself coverage before you’ve even made a pitch.

5 Lessons B2B Marketers Can Learn From the Super Bowl

B2B marketers can learn a lot from Super Bowl commercials. Here are a few tactics you can apply to your next campaign.

You Don’t Need More Tools. You Need Better Habits.

Your content problem isn’t a tool problem. It’s a habit problem.

You’re On the Same Level as Your Audience. Act Like It.

Here’s why treating your audience as your peers is essential to driving engagement.

31 Unusual Questions That Actually Reveal How to Market a Business

Here are some better marketing questions, the kind that surface real insight and give you material you can actually use.