How to Manage Multiple Video Projects at a Tradeshow

When the Encore360 team attended Cultivate last month, we agreed to shoot video content for five of our clients. We met with each one ahead of time, agreed on time slots to shoot, and came up with a list of questions to ask their subject matter experts (SMEs). We did everything right to plan ahead, […]

Marketing Spotlight: Jennifer Smart, Greentank

In heavily regulated industries, most of the marketing playbook is off limits. That’s exactly the challenge Jennifer Smart faced when she took the marketing manager role at Greentank, a cannabis hardware company headquartered in Toronto, Ontario—where advertising restrictions rule out many of the channels marketers typically rely on. Now five years into the role, Smart […]

Your B2B Newsletter Isn’t Getting Read. Here’s Why.

Most B2B newsletters are competing for attention in crowded inboxes. The successful ones consistently deliver relevant insights, useful context, and a clear reason to keep reading. As a B2B publication, you’re expected to be an industry expert yourself. Knowing the ins and outs of the industry ensures you publish content that is helpful to your […]

Marketing Spotlight: Nadia Sabeh, Dr. Greenhouse

Over the last 28 years, Nadia Sabeh, Ph.D., founder and president of Dr. Greenhouse, Inc., has created a field of her own: mechanical agricultural engineering. She said it herself—no one in CEA is doing the work she’s doing. Nadia combines agricultural engineering’s focus on nutrients and lighting with mechanical engineering’s focus on temperature and humidity […]

3 AI Tools, 3 Different Jobs: Here’s How to Use Each One

In content marketing, you can’t turn a corner without running into an AI platform. Everyone has their own preference—ChatGPT, Claude, Gemini—but each tool has different strengths. ChatGPT can act like a strong search engine. Claude is good at project planning and generating content ideas. Gemini drafts meeting highlights and integrates into Google Workspace seamlessly. These […]

Marketing Spotlight: Mikayla Davis, SewerAI

Wastewater isn’t the first place you’d expect to find a marketing team experimenting with the latest AI tools. Over the last year and a half, SewerAI has changed that. For our first marketing spotlight, we sat down with SewerAI’s Director of Brand and Demand Mikayla Davis to discuss her role, how she handles product launches, […]

The Real Reason B2B Brands Get Ignored on Social

Corporate-sounding social media posts are keeping your brand from getting reactions, comments, and shares. Here’s why.

Safe Content Is Forgettable Content

Not all content is created equal, and the articles that earn engagement while establishing authority take one of three approaches.

Your Best Content Marketers Don’t Work for You

The authenticity of customer-created content resonates stronger with readers than polished press releases. Here’s why.

Company Page vs. Personal Profile: Why Your LinkedIn Strategy Needs Both

LinkedIn users follow personal profiles and company pages for different reasons. Understanding why changes how you approach the platform entirely.