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Services

Services

What We Do

At Encore360, we develop custom content marketing strategies so you can better connect with your audience and generate trust in the broader marketplace.

By collaborating thoughtfully with your team, we want to educate and entertain your audience. Our content will drive meaningful engagement and sales opportunities for your business.

Authority Matters

You're the leading authority on what your business knows best: your services, your products, your market segment. We help you showcase that authority to keep your audience engaged for the long run.

We understand how to cultivate your brand's identity and build a sense of trust with your audience. The good work of content marketing does not end at the point of sale.

We'll simplify that work for you. Digital media is a complex business, and, after years in traditional publishing and audience development, it's what our business does best. We'll handle the content creation process for you, letting you focus on what you do best: running your business.

What We Offer

Our content marketing deliverables are custom-built for each client, but they revolve around a few main pieces to propel our work together:

  • Authoritative blog articles backed by SEO research
  • Downloadable .pdfs and "gated content"
  • Interviews with subject matter experts published as written Q&As, short-form video, or short-form audio pieces
  • Historical optimization of previously published content on your website

We're pros in the content development and publishing world. Our work attracts, engages, and converts your target audience, all while establishing your brand as a trusted industry leader.

In a world saturated with content, we prioritize meaningful, educational, and entertaining content tailored to YOUR audience's needs.

Our services focus on organic growth, nurturing your online presence for long-term success.

faq

Content Marketing FAQs

Content marketing is a broad, overarching term that describes the creation and distribution of online media to develop an audience. This bubble encompasses nearly every form of visual material, including social media posts, email campaigns, videos, blogs, how-to guides, infographics, and more. Depending on their goals, businesses and brands can design content marketing strategies to engage, entertain, educate, or attract audiences. Or achieve all of those things at once! Generally speaking, brands focus on providing valuable media that accurately reflects their ethics and services, making conscious efforts not to “spam” customers with irrelevant information or gaudy advertisements. Effective content marketing allows brands to explain the “why” behind their businesses, convey their expertise in the field, establish an identity, and showcase their uniqueness. Consistency is key–customers continue supporting businesses they feel they can trust and turn to for advice.

B2B content marketing aims to convert other businesses into customers.

Unlike B2C, B2B attracts targeted companies by appealing to their current needs, potential challenges, and future goals. Brands often use longer forms of content (i.e., case studies, tutorials, white papers, or webinars) that truly demonstrate their experience and reliability.

B2B is a little more in-depth than B2C. Customer-focused content marketing is often easily digestible, fun, and engaging–the goal is typically to establish brand awareness and an emotional connection with customers. Conversely, B2B focuses on exhibiting expertise, knowledge, and usefulness while helping other businesses find solutions to major issues. This form of content marketing is less emotional and more fact-driven, so customers know exactly how you can save them time and money as they strive for success.
Properly executed content marketing is highly effective for multiple reasons. Businesses and creators can leverage digital media to draw attention to their brands, build authority in their field, facilitate trustworthiness, and boost SEO. Targeting a specific audience with tailored content offers education or solutions to their questions. You show consumers you are a reliable source of information, one they can continually turn to for advice. In the same vein, quality content builds a relationship with audiences by showcasing your empathy and understanding for their challenges. You exhibit a genuine interest in their lives and offer realistic support to help guide them. This connection ultimately fosters brand loyalty and, thus, future success.

Return on investment (ROI) in content marketing provides valuable insight into how your customers are responding to your efforts. This percentage shows how much revenue you have generated via campaigns compared to the financial investment [(revenue – investment ÷ investment) x 100].

Content marketing is a contest of generosity. Whoever gives away the most helpful information wins. Remember, content marketing is a long-term investment in your business that does not necessarily turn profit immediately. In many cases, you may wait months before seeing a direct monetary return on investment. This gap is normal, as you must allow customers to find, engage with, and buy into your content before measuring ROI.

The marketing funnel is an analogy for the customer journey from their first encounter with your business to their first purchase or action. These plans help organize customer direction into three stages–top of the funnel (TOFU or Awareness), middle of the funnel (MOFU or Consideration), and bottom of funnel (BOFU or Decision). Essentially, TOFU refers to initial brand awareness, or when customers come across your business, campaign, or service. MOFU is when they start interacting with your digital media (i.e., website, blog, social media posts, etc.) as they contemplate whether or not your business can meet their needs. Finally, BOFU is the action phase in which customers fulfill some form of call to action (CTA). By using content to target a specific area of the funnel, you can measure the gaps in campaigns based on where customers fall from the conversion process. With this knowledge, you can rework your efforts to better align with customer values, ultimately boosting sales, generating new leads, and building trust.
Eye-catching and interesting visual content marketing draws attention to your brand. However, finding ways to keep an audience is what makes or breaks a marketing campaign. Once you’ve mastered quality content creation, you can see a marketing ROI of 177%! Content marketing drives sales by generating awareness, interest, and relevancy. Interacting with your audience creates ample opportunities to prove your value to them as a business entity and directly influence their buying decisions. When you meet or exceed their expectations, customers will continuously gravitate toward you for future purchases. Another way content marketing works is word of mouth. Customers who are happy with your service may share their experience with friends, family, coworkers, or even complete strangers in conversation. These interactions can generate new leads as traffic to your website, interest in ebooks, follows on social media, and so much more.

We share important stories about what your business does best.