The Media Mindset
How B2B Brands Win by Thinking like Media Companies
Most B2B marketers are stuck on the same exhausting treadmill: launch a campaign, chase some metrics, hope something sticks, repeat. The work never stops — but the impact barely moves.
Turn Knowledge into Systems
Transform your team's expertise into a self-sustaining content engine that works while you sleep.
Build Repeatable Series
Create content people actually come back for and remember, not one-off campaigns that disappear.
Distribute Smarter
Stop shouting louder and start working smarter — without burning out your team in the process.
Authentic Expert Voices
Turn your subject matter experts into real voices, not ghostwritten corporate mush.
AI & Scrappy Tools
Use AI and resourceful tools to punch way above your budget and team size.
Long-term Brand Equity
Build brand authority that pays dividends six months and six years down the line.
"This isn't another 'how to go viral on LinkedIn' self-help book. Every idea is built for lean teams, with clear steps, real examples, and flexible frameworks you can run with tomorrow." — Matt Burns, CEO In-Finite Search Solutions
Written by Operators, Not Theorists
We wrote it because we’ve lived it. Three of us — media operators turned B2B strategists — built content engines that didn’t just sell stuff. They built companies.
Proven Track Record
Built content engines for companies that went from startup to scale-up
Real Experience
Led marketing teams through hypergrowth, not just PowerPoint presentations
Distribute Smarter
Generated millions of pipeline through strategic content, not viral gimmicks
Ready to Stop Chasing and Start Leading?
If you’re tired of chasing the same five leads every quarter — and ready to start leading the conversation in your space — this is for you.
Because while your competition’s still busy launching campaigns, you’ll be building a brand that actually lasts.
