Marketing In Bloom
Encore360 Blog
Why Opinion Pieces Establish Thought Leadership in B2B
If your B2B strategy isn’t leveraging opinion-based content, you’re missing out on a major opportunity to
Water Daily: A New Media Platform for Water Industry Solutions
Encore360 is proud to announce the launch of Water Daily, a new media brand that will
Maximize Blog Impact with a Powerful Distribution Strategy
Hitting “publish” and hoping for the best? That strategy belongs to the past.
Build Trust with Customer Testimonials and Success Stories
Testimonials position you as a trustworthy, authoritative, and “human” presence amid the crowd.
Should You Rename Your Blog for Better Engagement?
I was recently asked by a horticulture business executive whether their company’s blog should be called
Create LinkedIn Hooks That Grab Instant Attention
Simply put, the hook is those first few lines of your post—the ones that either grab
Why Print Marketing Complements Your Digital Campaigns
Creating a print magazine with a compelling cover story is an incredibly effective way to stand
5 Things We Learned at INBOUND
The prevailing theme at INBOUND was the power of shortform video for B2B businesses.
Increase Your Website’s Domain Authority Effectively
Domain authority (DA) is a score indicating how likely a website is to rank on search
Create CTAs That Drive Action and Conversions
When it comes to content marketing, few things are more essential than the humble Call to
Kickstart Content Marketing with Optimized Internal Emails
It’s easy for marketing teams to focus on external communications. That’s where their audience is! But