How to Manage Multiple Video Projects at a Tradeshow
When the Encore360 team attended Cultivate last month, we agreed to shoot video content for five of our clients. We met with each one ahead of time, agreed on time slots to shoot, and came up with a list of questions to ask their subject matter experts (SMEs). We did everything right to plan ahead, […]
3 AI Tools, 3 Different Jobs: Here’s How to Use Each One
In content marketing, you can’t turn a corner without running into an AI platform. Everyone has their own preference—ChatGPT, Claude, Gemini—but each tool has different strengths. ChatGPT can act like a strong search engine. Claude is good at project planning and generating content ideas. Gemini drafts meeting highlights and integrates into Google Workspace seamlessly. These […]
Safe Content Is Forgettable Content
Not all content is created equal, and the articles that earn engagement while establishing authority take one of three approaches.
The Risk of Underestimating Reddit in B2B Markets
Reddit is a powerful tool for B2B content marketers, yet many fail to use it. Here’s how you can change that.
Modern B2B Readers Think in 3D
Your audience is more than a job title with a problem to solve. To reach a B2B audience, your content must be specific and offer insights that can’t be found elsewhere.
How to Pitch to a Trade Publication and Actually Get Published
Here’s how you can bridge the (surprisingly wide) gap between pitching to a trade publication and getting published.
Don’t Forget What Makes Your Content Human
While AI can clean up your articles and improve how they flow, it can also make your writing sound unoriginal and inauthentic.
What NOT To Do When Sharing Your Content Online
Making these mistakes when you post online could tank your engagement rate before you even hit send.
The Best Marketing Strategy Can’t Be Measured. Here’s Why
Effective marketing relies on human connection, a metric that can’t be measured or tracked in a spreadsheet.
Are You Building an Audience or a Community?
The best B2B content isn’t created in isolation. Discover tactics for inviting participation, featuring audience voices, and building community through content.