Transform Your Content with a 30-Minute Monthly Call

Spend just a little time listening to your audience, and you’ll get the actual words, phrases, and tone they use.

5 Creative (and Simple) Newsletter Ideas for B2B Brands

Here are some straightforward yet impactful newsletter ideas that any B2B brand can implement to build stronger relationships and increase engagement.

Address Customer Needs with Shortform Video Content

The way your customers consume information has changed.

Why Opinion Pieces Establish Thought Leadership in B2B

If your B2B strategy isn’t leveraging opinion-based content, you’re missing out on a major opportunity to build authority.

Water Daily: A New Media Platform for Water Industry Solutions

Encore360 is proud to announce the launch of Water Daily, a new media brand that will cover news and solutions-driven features for the water industry. Learn more at waterdaily.com.

Maximize Blog Impact with a Powerful Distribution Strategy

Hitting “publish” and hoping for the best? That strategy belongs to the past.

Build Trust with Customer Testimonials and Success Stories

Testimonials position you as a trustworthy, authoritative, and “human” presence amid the crowd.

Should You Rename Your Blog for Better Engagement?

I was recently asked by a horticulture business executive whether their company’s blog should be called something different.

Create LinkedIn Hooks That Grab Instant Attention

Simply put, the hook is those first few lines of your post—the ones that either grab attention or let your message get lost in the noise.

Why Print Marketing Complements Your Digital Campaigns

Creating a print magazine with a compelling cover story is an incredibly effective way to stand out from the crowd, whether in mailboxes or at industry trade shows.