How to Structure Your Week to Preserve Your Writing Practice
For content marketers who are drowning in “content” and starving for actual writing.
Start an Internal Newsletter Before You Launch Anything Public
You can’t build a media brand if you don’t know what you’re trying to say. And you won’t know what you’re trying to say until you’ve said it wrong a dozen times.
Winning AI Citations: Structure Content Like You’re Teaching, Not Selling
Your prospect just asked ChatGPT a question about your industry. Your competitor’s content earned AI citations in the answer. Yours didn’t.
Document Your Actual Work
Your prospects are looking for proof you’ve done this before and know how to handle it when things go sideways.
Why Less Is More in B2B Content (Notes on Securing Your Smallest Viable Audience)
Marketing legend Seth Godin has spent years championing a counterintuitive idea: the smallest viable audience. Not the biggest possible reach
The Pattern Recognition Game: Your Job Isn’t to Know More, It’s to See the Pattern Earlier
Start looking for patterns. Your audience is waiting for someone to connect the dots.
Content Purgatory: The 5 Posts You Should Delete Right Now
Your content library has liabilities. Posts actively hurting your brand, feeding competitors ammunition, and eroding trust with every view.
The Monday Freshness Check: A 2-Minute Audit to Keep Your Content Relevant
Your top-performing content is quietly becoming a liability and losing its freshness. Run a quick audit to get ahead of this problem.
How Greenhouse and Nursery Suppliers Can Market Their Business by Thinking Like Media Companies
Smart greenhouse and nursery suppliers across the country are discovering that their expertise is their most valuable marketing asset.
There Is No Funnel: The New Rules of Content Marketing
The marketing funnel is dead. But most B2B content teams are still creating content for its ghost.