What to Do Before, During, and After Your First Industry Tradeshow
Attending your first tradeshow in a new industry? Use these tips maximize your time and make meaningful connections.
Don’t Just Report on a Trend, Make it Actionable
As a marketer, it’s your job to frame industry trends in a way that’s relevant to your readers while helping guide their decisions.
Don’t Forget What Makes Your Content Human
While AI can clean up your articles and improve how they flow, it can also make your writing sound unoriginal and inauthentic.
What NOT To Do When Sharing Your Content Online
Making these mistakes when you post online could tank your engagement rate before you even hit send.
AI Didn’t Kill the Writing Advantage. It Made It Stronger.
The people who write publicly—not to market, but to think—are becoming more valuable, not less.
Don’t Build a Funnel. Build a Front Porch.
Build something people actually want to return to.
How to Structure Your Week to Preserve Your Writing Practice
For content marketers who are drowning in “content” and starving for actual writing.
Start an Internal Newsletter Before You Launch Anything Public
You can’t build a media brand if you don’t know what you’re trying to say. And you won’t know what you’re trying to say until you’ve said it wrong a dozen times.
Winning AI Citations: Structure Content Like You’re Teaching, Not Selling
Your prospect just asked ChatGPT a question about your industry. Your competitor’s content earned AI citations in the answer. Yours didn’t.
Document Your Actual Work
Your prospects are looking for proof you’ve done this before and know how to handle it when things go sideways.