Marketing Spotlight: Nadia Sabeh, Dr. Greenhouse
Over the last 28 years, Nadia Sabeh, Ph.D., founder and president of Dr. Greenhouse, Inc., has created a field of her own: mechanical agricultural engineering. She said it herself—no one in CEA is doing the work she’s doing. Nadia combines agricultural engineering’s focus on nutrients and lighting with mechanical engineering’s focus on temperature and humidity […]
Why Less Is More in B2B Content (Notes on Securing Your Smallest Viable Audience)
Marketing legend Seth Godin has spent years championing a counterintuitive idea: the smallest viable audience. Not the biggest possible reach
B2B Isn’t Boring — It’s Under-Produced
B2B industries aren’t boring, but we’ve convinced ourselves they don’t translate. That they need to “stay professional.” That stories don’t belong in content calendars. It’s wrong.
How Greenhouse and Nursery Suppliers Can Market Their Business by Thinking Like Media Companies
Smart greenhouse and nursery suppliers across the country are discovering that their expertise is their most valuable marketing asset.
The Reverse ROI Strategy: Marketing What Didn’t Work
What if your big bet didn’t pan out?
8 Trends Dominating the Horticulture Industry in 2024
Cultivators embraced the unusual, crafting gardens ornate with wildly vivid and enticing plants.
Explore Trends in Green Tech and Sustainability
Join us as we explore the latest trends, pain points, and advantages underlying the push toward sustainability in agriculture, horticulture, and beyond.
Improve Customer Experience with Garden Center POS Systems
Your POS system is a vast database, containing everything from inventory to buyer preferences. This data benefits not only your business but also every customer.
Content Strategies to Grow in the Commercial Greenhouse Market
The commercial greenhouse market is on fire. Expected to nearly double in value from $39.75 billion in 2023 to $86.79 billion by 2030, according to Maximize Market Research, this growth offers a golden opportunity for content marketers. That’s a 12% compound annual growth rate.