[Cleveland, OH] — Sept. 2, 2025 — Encore360, a fast-growing content marketing and media company, is excited to welcome Craig Thorne as its new Director of Sales, marking an important step in the company’s ongoing expansion.
Thorne brings more than a decade of experience in high-impact media and advertising sales. Known for his strategic mindset and client-first approach, he’s helped national brands stand out in crowded markets and achieve measurable growth. At Encore360, he’ll focus on accelerating revenue, expanding into new verticals, and building a high-performing sales team from the ground up.
“Bringing Craig on board is a major move for us,” said Scott Anthony, Co-Founder and President of Encore360. “He truly reflects the values and energy we’ve built this company on. His track record of exceeding multimillion-dollar targets and mentoring teams is exactly what we need to scale our next phase of growth.”
Thorne joins Encore360 during a time of momentum across both sides of the business: its flagship marketing services and its growing media brand, Water Daily, which serves utility professionals and municipal leaders across the U.S.
In his new role, Thorne will lead go-to-market efforts across both divisions, with a focus on three key priorities:
• Scaling ad and sponsorship revenue
• Recruiting and developing a world-class sales team
• Strengthening partnerships with brands looking to grow through content
“I’m thrilled to be joining Encore360 at such an exciting moment,” said Thorne. “This team has built something special, and there’s so much potential ahead. I’m looking forward to helping shape a sales culture that’s smart, service-oriented, and built for long-term success.”
This appointment reinforces Encore360’s commitment to investing in leadership talent as it continues to help mission-driven organizations tell better stories, reach the right audiences, and turn content into a powerful driver of business growth.
For media inquiries, please contact:
Scott Anthony
Co-Founder & President
santhony@encore360.com
www.encore360.com