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Your Content Marketing March Madness Bracket

Cue the music: It’s every college hoops fan’s – or, wait – it’s every content marketer’s favorite time of year!

march-madness-content-marketingContent Marketing March Madness is an exciting tournament where 32 of the most engaging content formats battle it out for supremacy. Arranged much like the other March Madness tourney, these contenders span four main categories: Written Content, Visual Content, Audio Content, and Interactive Content.

Check out the full bracket

The Final Four is set!

From the Written Content division, Blog Posts squares off against Memes (Visual Content).

And Podcasts, from the Audio Content division, is up against User-Generated Content Campaigns (Interactive Content).

Both matchups feature a fierce 1-seed against an underdog 6-seed.

This tournament is designed to spark dialogue among content marketing professionals about the effectiveness and impact of various content formats. Through each round of voting, participants will vote for their preferred formats (the formats that, all things being equal, are the most effective tools in a content marketing strategy) and along the way gain deeper insights into how these tools can amplify their marketing strategies.

Content Marketing March Madness is an opportunity to reflect on how different formats can amplify your message and captivate your audience, and distinguish your brand. Let the games begin!

Take a look at the seedings this year and cast your votes!


The Written Content division features these eight content format matchups:


1: Blog Posts

8: Testimonials and Reviews


2: White Papers

7: Interviews


3: Case Studies

6: Guides and How-Tos


4: Ebooks

5: Email Newsletters


The Video Content division has some up-and-coming stars, including these formats:


1: Infographics

8: Flow Charts


2: Data Visualizations

7: GIFs


3: Photography

6: Memes


4: Product Demos

5: Explainer Videos



The Audio Content division features these formats:


1: Podcasts

8: Meditation and Wellness Tracks


2: Audiobooks

7: Customer Testimonials


3: Educational Series

6: Text-to-Audio


4: Behind-the-Scenes Insights

5: Live Audio Streams


The Interactive Content division features these formats:


1: Webinars

8: Games


2: Workshops and Courses

7: Virtual Reality Experiences


3: Quizzes and Polls

6: User-Generated Content Campaigns


4: Surveys

5: Contests and Giveaways


The first round will be open for voting until 11:59 p.m. ET March 22, as we try to keep up with the actual NCAA tournament.

The second round ends at 11:59 p.m. ET March 29.

The third round, where we’ll see the Final Four meet in two incredible showdowns, will wrap at 11:59 p.m. ET April 1. 

The championship matchup will finish at 11:59 p.m. ET April 8, so get your last vote in during the basketball game!

Photo by Jacob Rice

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