Winning AI Citations: Structure Content Like You’re Teaching, Not Selling
Your prospect just asked ChatGPT a question about your industry. Your competitor’s content earned AI citations in the answer. Yours didn’t.
The Metric Everyone Underestimates: Impressions
Before anyone clicks, they notice, remember, and recall. And that’s why impressions are the most underrated metric in marketing.
Why Sales and Marketing Still Work in Silos (And How to Fix It)
If sales and marketing rarely talk, you’re losing deals. Discover six practical ways to align them from “The Sales Doctor” himself.
Document Your Actual Work
Your prospects are looking for proof you’ve done this before and know how to handle it when things go sideways.
Why Less Is More in B2B Content (Notes on Securing Your Smallest Viable Audience)
Marketing legend Seth Godin has spent years championing a counterintuitive idea: the smallest viable audience. Not the biggest possible reach
5 Places to Find Your Next Blog Post (Hint: Talk to Your Sales Team)
B2B companies already have all the content they need — it’s just buried in everyday conversations, sales calls, project recaps, and client stories.
The Pattern Recognition Game: Your Job Isn’t to Know More, It’s to See the Pattern Earlier
Start looking for patterns. Your audience is waiting for someone to connect the dots.
Content Purgatory: The 5 Posts You Should Delete Right Now
Your content library has liabilities. Posts actively hurting your brand, feeding competitors ammunition, and eroding trust with every view.
Build Trust First, Sell Later: How Two Years of Content Pays Off
Many B2B deals aren’t won with one campaign, they’re earned over years of consistent, educational content that quietly builds trust. The companies that keep publishing past the six-month mark become the obvious choice when buyers are finally ready to act.
B2B Isn’t Boring — It’s Under-Produced
B2B industries aren’t boring, but we’ve convinced ourselves they don’t translate. That they need to “stay professional.” That stories don’t belong in content calendars. It’s wrong.