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Welcome to Encore360

We're thrilled to work on the vanguard of content marketing. This is an exciting business, and we spend our days delivering inventive strategies and creative content to our partners. 

We found our way to content marketing through years in the traditional B2B publishing space. Now, we want to help you grow your business with everything we've learned—and everything we continue to learn. 

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Welcome to Encore360,

where we merge the rich heritage of GIE Media's esteemed brands in horticulture with the dynamic world of content marketing. As publishers of leading publications like Greenhouse Management, Nursery Management, Produce Grower, Garden Center, and Cannabis Business Times, we've cultivated deep roots in the horticulture industry. Our journey from publishing to content marketing has been a natural evolution, driven by a passion for connecting businesses with their audiences in meaningful ways.

Our Mission: Helping Your Business Become the Leading Authority in Your Market Segment

We're thrilled to work on the vanguard of content marketing. This is an exciting business, and we spend our days delivering inventive strategies and creative content to our partners. 

We found our way to content marketing through years in the traditional B2B publishing space. Now, we want to help you grow your business with everything we've learned—and everything we continue to learn. 

 a team of seasoned content marketers

Leadership Team

Jim Gilbride

Jim Gilbride | Executive Director

Jim Gilbride brings to Encore360 a career of leveraging content marketing to fuel the growth of media brands. With a robust background spanning sales, marketing, and media, Jim has been at the forefront of driving engagement and amplifying brand presence through strategic content initiatives across print and digital platforms.

Through innovative content strategies and a keen understanding of audience behavior, he has spearheaded initiatives that have propelled our brands to the forefront of their industry. Jim is passionate about helping clients achieve their business objectives through the transformative potential of content marketing. 

Scott Anthony

Scott Anthony | Client Strategy Director

Scott Anthony is a sales professional with a decade-long track record of exceeding client expectations and driving results. Throughout his career, Scott has honed his expertise in sales and marketing, cultivating a deep understanding of clients' needs and aspirations.

With a commitment to being a trusted partner and an extension of his clients' teams, Scott has consistently delivered success through tailored marketing and content programs.

Eric Sandy

Eric Sandy | Content Director

Eric Sandy has been a journalist and content marketing professional for 15 years. He has built his career on beat reporting, longform feature writing, social media management, audio/video campaigns, and content marketing strategy. 

Eric's personal values are empathy, imagination, and resourcefulness, qualities that shine through in every project he undertakes. He is certified in Content Marketing and SEO by HubSpot.

Our Mission: 

Digital Content Marketing Success


With Encore360, you're investing in the growth and success of your business. By leveraging the power of content marketing, we help you cultivate a loyal following, establish thought leadership, and drive profitable actions. Whether it's increasing website traffic, generating leads, or enhancing brand visibility, we're committed to delivering tangible results that address your specific business goals. Experience the difference with Encore360 and a hands-on team dedicated to your success.

We understand that strategic content drives audience engagement. That's why we've assembled a team of seasoned content marketers who excel at crafting compelling narratives tailored to the unique needs of the horticulture industry. Our goal is to develop custom content experiences that resonate with your target audience, driving engagement and fostering long-term relationships.

 a team of seasoned content marketers

Why We Do What We Do

We believe in the power of authentic storytelling to connect people, inspire action, and drive meaningful change. By crafting compelling narratives and delivering valuable content, we empower businesses to build genuine relationships with their audiences, foster trust, and ultimately, make a positive impact on the world. Our passion lies in helping brands find their voice, share their unique stories, and create lasting connections beyond mere transactions. 

Our Philosophy

In every situation, we choose integrity. We believe in doing what’s right, no matter the challenge. Honesty guides our actions, ensuring that the trust our clients, employees, and partners place in us is always honored. This commitment to ethical practices and genuine relationships is the foundation of our business.

Leadership Team


Jim Gilbride

Jim Gilbride

Scott Anthony

Scott Anthony

Eric Sandy

Eric Sandy

Jim Gilbride brings to Encore360 a career of leveraging content marketing to fuel the growth of media brands. With a robust background spanning sales, marketing, and media, Jim has been at the forefront of driving engagement and amplifying brand presence through strategic content initiatives across print and digital platforms.

Through innovative content strategies and a keen understanding of audience behavior, he has spearheaded initiatives that have propelled our brands to the forefront of their industry. Jim is passionate about helping clients achieve their business objectives through the transformative potential of content marketing. 

We Create. You Close.

Our team will craft compelling content tailored to your market and industry trends, empowering your team to convert leads into customers and accelerate your sales cycle.

 Your brand growth starts here. Let's collaborate!

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