Meet The Team
Jim Gilbride
FOUNDER & CEO
Jim Gilbride is a B2B media executive with more than 20 years of experience building and operating media brands across print, digital, and face-to-face events. He has led every side of the business—from sales to executive leadership—overseeing printed publications, digital media, newsletters, conferences, and trade shows. With a strong editorial mindset and a deep understanding of how business audiences consume information, Jim has consistently used content to drive engagement, influence decision-makers, and grow industry-leading brands. His work reflects a modern, audience-first approach to B2B media that blends editorial discipline with digital scale.
Scott Anthony
FOUNDER & PRESIDENT
Scott Anthony is a B2B media sales leader with 13 years of experience building and scaling sales and marketing organizations. He led every aspect of client engagement—from direct sales to strategy oversight—helping companies reach their core audiences across traditional and digital channels. With a sharp understanding of how B2B decision-makers actually consume information and make choices, Scott recognized a fundamental shift: companies were fragmenting their approach, abandoning outdated playbooks, desperately needing partners who understood their niche.
That insight led him to found Encore360. Today, as President and Founder, he oversees everything from strategy to execution, working directly with horticulture, water, energy, and landscape leaders to build marketing that actually reaches decision-makers and drives real business results. His work reflects a modern, niche-first approach to B2B marketing that blends strategic clarity with measurable impact.
Eric Sandy
CONTENT DIRECTOR
Eric Sandy is a veteran journalist and content strategist with more than 15 years of experience turning complex topics into clear, compelling narratives. With a background in investigative reporting, longform storytelling, and multimedia production, Eric leads Encore360’s editorial direction, ensuring that every piece of content reflects both the client’s voice and the audience’s needs.
His work spans industries like mental health, water management, cannabis, and clean energy, where nuance and credibility matter most. Eric brings empathy, imagination, and precision to each project, anchoring our content in facts while elevating it through story. He’s certified in Content Marketing and SEO by HubSpot and deeply committed to the idea that the best content doesn’t just inform, it connects.
Dana Shugrue
CONTENT PRODUCER
Dana started her editorial career in controlled environment agriculture (CEA), sharing grower stories and important news with other growers, business owners, and investors in the industry. As the Content Producer for Water Daily and Energy Daily, Dana covers all aspects of both industries, ranging from infrastructure and technology to finance and resource management.
Craig Thorne
DIRECTOR OF SALES
Craig brings more than a decade of experience in high-impact media and advertising sales, helping national brands stand out in crowded markets and achieve measurable growth. Known for his strategic mindset and client-first approach, he has a proven track record of driving revenue through smart positioning, disciplined execution, and trusted relationships. Craig focuses on accelerating sales performance, expanding into new verticals, and building scalable, high-performing sales teams.